In an NFL game, every big play is a content earthquake. The moment Atlanta Falcons wide receiver Julio Jones catches a touchdown by ripping the ball out of a hapless defender's hands, the effects ripple far and wide. Somebody in the stands with a good view uploads their video to Instagram. Fantasy scores and online gamecasts update. Twitter goes nuts. Friends text "DID YOU SEE THAT" with a bunch of wide-eye emoji.

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