Some of the best Instagram content tells a story in pictures—maybe with a snap-zoom, or a good ol’ “who wore it best” between Rihanna and Patrick the Starfish. But doingthis requires using aclunky collage-making app. That’s frustrating, because Instagramputs carousel-style ads in your feed and long alluded to making the same tools available to everyone. That’s finally changing, because Instagram now allows more than one picture per post.

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