What's New With WIREDWhat's New With WIRED

Inside the Bulletproof Coffee Guy’s New Body-Hacking Gym

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The Beverly Hilton feels pretty peak Los Angeles. Under a bright blue sky, valets park luxury cars with views of palm trees. In the lobby, chandeliers twinkle for the guests who will soon be heading out to a pool cabana. Or perhaps they’re here to visit Upgrade Labs, a startup that bills itself as the world’s first biohacking health and fitness facility.
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