Imagine you’re HTC. You were once atop the smartphone heap, making some of the best-designed and most impressive Android devices on the planet. Life was so exciting! Then everyone else kept improving, and you didn’t. Samsung, and Apple, and Xiaomi, and Oppo, and, well, just about everybody passed you by. You’re trying to get back into the game.

The latest in-depth coverage covering the intersection of technology and culture. WIRED’s award-winning journalism will help you make sense of a world in constant transformation. Join us as we explore the ways technology is changing our lives.

Advertisement