Snapchat has always known exactly where you are. What, you thought everyone saw that “Greetings from the Brooklyn Bridge” filter? Until recently, Snapchat didn’t do much with your location data beyond serving up geofilters and pushing location-specific stories.

The latest in-depth coverage covering the intersection of technology and culture. WIRED’s award-winning journalism will help you make sense of a world in constant transformation. Join us as we explore the ways technology is changing our lives.

Advertisement