A fight has broken out over whether Facebook’s news feed is spreading hyper partisan news content. If you look at he metric of engagement, it does! If you look at reach, that’s less so. So what’s the right thing to measure?

The latest in-depth coverage covering the intersection of technology and culture. WIRED’s award-winning journalism will help you make sense of a world in constant transformation. Join us as we explore the ways technology is changing our lives.

What's New With WIRED

What's New With WIRED - Briefing

Engagement v. Reach v. Clicks on Facebook—Most Interesting Thing in Tech

As game developers wrestle with the challenges and opportunities of incorporating AI tools across the industry, those same tools continue to increase in complexity. Thanks for listening to WIRED. Talk to you next time for more stories from WIRED.com and read this story here.

As game developers wrestle with the challenges and opportunities of incorporating AI tools across the industry, those same tools continue to increase in complexity. Thanks for listening to WIRED. Talk to you next time for more stories from WIRED.com and read this story <a href="https://www.wired.com/story/ai-game-design-midjourney-ethics-development/">here</a>.

AI Can Give You an NPC That Remembers. It Could Also Get Your Favorite Artist Fired

Generative AI won't just flood the internet with more lies—it may also create convincing disinformation that’s targeted at groups or even individuals.

Read the story here.

Generative AI won't just flood the internet with more lies—it may also create convincing disinformation that’s targeted at groups or even individuals.
Read the story <a href="https://www.wired.com/story/generative-ai-custom-disinformation/">here</a>.

This Disinformation Is Just for You

A study of baby-food containers shows that microwaving plastic releases millions upon millions of polymer bits. Thanks for listening to WIRED. Talk to you next time for more stories from WIRED.com and read this story here.

A study of baby-food containers shows that microwaving plastic releases millions upon millions of polymer bits. Thanks for listening to WIRED. Talk to you next time for more stories from WIRED.com and read this story <a href="https://www.wired.com/story/for-the-love-of-god-stop-microwaving-plastic/">here</a>.

Engagement v. Reach v. Clicks on Facebook—Most Interesting Thing in Tech

In 1 playlist(s)

What's New With WIRED

Social links

Follow podcast

Recent clips