Juniper was over Tinder. A recent college grad living in rural Connecticut, they’d been subject to the swipe-and-ghost thing a few too many times. Then, this spring, Juniper submitted an ad to @_personals_, an Instagram for lesbian, queer, transgender, and non-binary people looking for love (and other stuff). The post, titled "TenderQueer Butch4Butch," took Juniper two weeks to craft, but the care paid off: the ad ultimately garnered well over 1,000 likes—and more than 200 messages.

The latest in-depth coverage covering the intersection of technology and culture. WIRED’s award-winning journalism will help you make sense of a world in constant transformation. Join us as we explore the ways technology is changing our lives.

Advertisement