Brand-influencer relationships used to be as simple as a YouTuber standing next to a man dressed as a giant tongue. At the very first Vidcon, in 2010, the tongue-scraper company Orabrush sent a bumpy pink mascot to the convention center to strike up quasi-impromptu interactions with early influencers like iJustine.

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Byeeeee, Logan Paul: Brands Prefer 'Micro Influencers' Now

As game developers wrestle with the challenges and opportunities of incorporating AI tools across the industry, those same tools continue to increase in complexity. Thanks for listening to WIRED. Talk to you next time for more stories from WIRED.com and read this story here.

As game developers wrestle with the challenges and opportunities of incorporating AI tools across the industry, those same tools continue to increase in complexity. Thanks for listening to WIRED. Talk to you next time for more stories from WIRED.com and read this story <a href="https://www.wired.com/story/ai-game-design-midjourney-ethics-development/">here</a>.

AI Can Give You an NPC That Remembers. It Could Also Get Your Favorite Artist Fired

Generative AI won't just flood the internet with more lies—it may also create convincing disinformation that’s targeted at groups or even individuals.

Read the story here.

Generative AI won't just flood the internet with more lies—it may also create convincing disinformation that’s targeted at groups or even individuals.
Read the story <a href="https://www.wired.com/story/generative-ai-custom-disinformation/">here</a>.

This Disinformation Is Just for You

A study of baby-food containers shows that microwaving plastic releases millions upon millions of polymer bits. Thanks for listening to WIRED. Talk to you next time for more stories from WIRED.com and read this story here.

A study of baby-food containers shows that microwaving plastic releases millions upon millions of polymer bits. Thanks for listening to WIRED. Talk to you next time for more stories from WIRED.com and read this story <a href="https://www.wired.com/story/for-the-love-of-god-stop-microwaving-plastic/">here</a>.

Byeeeee, Logan Paul: Brands Prefer 'Micro Influencers' Now

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