It’s an interesting moment for wireless carriers. For the first time in years, unlimited data plans are available on all four major U.S. carriers (T-Mobile, Sprint, Verizon, AT&T), and provide shoppers with a lot of choice. Lead by T-Mobile, many of the new plans include new perks, like international roaming or access to streaming content gratis. But that newfound freedom comes with a bevy of gotchas.

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