What a game, right? Those Patriots. Those Eagles! TRICK PLAYS! That's a Super Bowl for you. And the action continued during the commercial breaks, especially if you were interested in what various companies thought was worth paying upwards of $5 million to parade in front of 110 million people.

The latest in-depth coverage covering the intersection of technology and culture. WIRED’s award-winning journalism will help you make sense of a world in constant transformation. Join us as we explore the ways technology is changing our lives.