"It's a war for attention," and Axios Co-founder, CEO, and Chair Jim Vandehei has a strategy.  KMOX's Megan Lynch talks to him about the Axios philosophy of communication and the book Smart Brevity: The Power of Saying More with Less.

"It's a war for attention," and Axios Co-founder, CEO, and Chair Jim Vandehei has a strategy.  KMOX's Megan Lynch talks to him about the Axios philosophy of communication and the book <a href="https://www.axios.com/smart-brevity">Smart Brevity: The Power of Saying More with Less.</a>

The average American consumes 11 hours a day of electronic mass media! Learning to analyze media messages regardless of who sends them is a 21st century survival skill (in Missouri they're considering adding it to the school curriculum). What the Media ?!!? will explore topics like "How to spot a bot" and "why memes work". We speak with local Media Literacy professors and authors as our experts in addition to the anchors and reporters in our newsroom. A good comparison is a food critic - they look at how the food is prepared, who the chef is, how the food is presented, the texture etc. We will do the same for Media!

The average American consumes 11 hours a day of electronic mass media! Learning to analyze media messages regardless of who sends them is a 21st century survival skill (in Missouri they're considering adding it to the school curriculum). What the Media ?!!? will explore topics like "How to spot a bot" and "why memes work". We speak with local Media Literacy professors and authors as our experts in addition to the anchors and reporters in our newsroom. A good comparison is a food critic - they look at how the food is prepared, who the chef is, how the food is presented, the texture etc. We will do the same for Media!

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