In this series, Going Deep, we're looking at the rise of the Aussie female athlete economy.We've seen the Matildas become Australia's most valuable sporting brand, women's cricket break viewership records, and the NRL salary cap nearly triple in three years.
In this episode, we'll explore how one World Cup semi-final changed the commercial conversation forever - and whether the money is actually reaching the athletes who created the moment.

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Note: This recording took place in February 2026. All numbers noted were accurate as of this date.

Want to lean how to go from a Saver to Investor in just 7 days - watch our new series here

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The content in this podcast reflects the views and opinions of the hosts, and is intended for personal and not commercial use. We do not represent or endorse the accuracy or reliability of any opinion, statement or other information provided or distributed in these episodes.

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In this series, Going Deep, we're looking at the rise of the Aussie female athlete economy.We've seen the Matildas become Australia's most valuable sporting brand, women's cricket break viewership records, and the NRL salary cap nearly triple in three years. In this episode, we'll explore how one World Cup semi-final changed the commercial conversation forever - and whether the money is actually reaching the athletes who created the moment.
_
Note: This recording took place in February 2026. All numbers noted were accurate as of this date.
Want to lean how to go from a Saver to Investor in just 7 days - watch our new series&nbsp;<a href="https://www.youtube.com/watch?v=1RiZFvLOGSs">here</a>
Download the free app (App Store): <a href="http://bit.ly/FluxAppStore">http://bit.ly/FluxAppStore</a>
Download the free app (Google Play): <a href="http://bit.ly/FluxappGooglePlay">http://bit.ly/FluxappGooglePlay</a> &nbsp;
Daily newsletter: <a href="https://bit.ly/fluxnewsletter">https://bit.ly/fluxnewsletter</a> &nbsp;
Flux on Instagram: <a href="http://bit.ly/fluxinsta">http://bit.ly/fluxinsta</a> &nbsp;
Flux on TikTok: <a href="https://www.tiktok.com/@flux.finance">https://www.tiktok.com/@flux.finance</a> &nbsp;
&mdash;-
The content in this podcast reflects the views and opinions of the hosts, and is intended for personal and not commercial use. We do not represent or endorse the accuracy or reliability of any opinion, statement or other information provided or distributed in these episodes.
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Bite-sized business news. 5 minute breakdown of the top 3 Australian or global business stories of the day. Tailor made for busy humans. Hosted by Brett Joffe and Justin Joffe, co-founders of Flux.

Bite-sized business news. 5 minute breakdown of the top 3 Australian or global business stories of the day. Tailor made for busy humans. Hosted by Brett Joffe and Justin Joffe, co-founders of Flux.

Bite-sized business news. 5 minute breakdown of the top 3 Australian or global business stories of the day. Tailor made for busy humans.

What the Flux

Bite-sized business news. 5 minute breakdown of the top 3 Australian or global business stories of the day. Tailor made for busy humans. Hosted by Brett Joffe and Justin Joffe, co-founders of Flux. 

Bite-sized business news. 5 minute breakdown of the top 3 Australian or global business stories of the day. Tailor made for busy humans. Hosted by Brett Joffe and Justin Joffe, co-founders of Flux.&nbsp;

The Wave of Women's Sport

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/18855855-8772-43b3-8c3a-b495004ab396/transcript