In this series, Going Deep, we'll be doing bite-sized explorations into the most interesting industries, businesses and economic events, in Australia and around the world.

For today's episode, we're looking at Australia's gym economy - one of the biggest and most surprising fitness markets on the planet.

In particular, how a single Paddington studio grew into a billion-dollar global franchise, then imploded on the New York Stock Exchange.

In this episode, Brett and Justin explore how Australians became one of the most gym-obsessed nations on earth, what the F45 story tells us about the limits of boutique fitness, and whether the Pilates boom is the next big thing... or the next big warning sign.

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Note: This recording took place in February 2026. All numbers noted were accurate as of this date.

Want to learn how to go from a Saver to Investor in just 7 days - watch our new series here

Download the free app (App Store): http://bit.ly/FluxAppStore

Download the free app (Google Play): http://bit.ly/FluxappGooglePlay  

Daily newsletter: https://bit.ly/fluxnewsletter  

Flux on Instagram: http://bit.ly/fluxinsta  

Flux on TikTok: https://www.tiktok.com/@flux.finance  

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The content in this podcast reflects the views and opinions of the hosts, and is intended for personal and not commercial use. We do not represent or endorse the accuracy or reliability of any opinion, statement or other information provided or distributed in these episodes.

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In this series, Going Deep, we'll be doing bite-sized explorations into the most interesting industries, businesses and economic events, in Australia and around the world.
For today's episode, we're looking at Australia's gym economy - one of the biggest and most surprising fitness markets on the planet.
In particular, how a single Paddington studio grew into a billion-dollar global franchise, then imploded on the New York Stock Exchange.
In this episode, Brett and Justin explore how Australians became one of the most gym-obsessed nations on earth, what the F45 story tells us about the limits of boutique fitness, and whether the Pilates boom is the next big thing... or the next big warning sign.
_
Note: This recording took place in February 2026. All numbers noted were accurate as of this date.
Want to learn how to go from a Saver to Investor in just 7 days - watch our new series <a href="https://www.youtube.com/watch?v=1RiZFvLOGSs">here</a>
Download the free app (App Store): <a href="http://bit.ly/FluxAppStore">http://bit.ly/FluxAppStore</a>
Download the free app (Google Play): <a href="http://bit.ly/FluxappGooglePlay">http://bit.ly/FluxappGooglePlay</a> &nbsp;
Daily newsletter: <a href="https://bit.ly/fluxnewsletter">https://bit.ly/fluxnewsletter</a> &nbsp;
Flux on Instagram: <a href="http://bit.ly/fluxinsta">http://bit.ly/fluxinsta</a> &nbsp;
Flux on TikTok: <a href="https://www.tiktok.com/@flux.finance">https://www.tiktok.com/@flux.finance</a> &nbsp;
&mdash;-
The content in this podcast reflects the views and opinions of the hosts, and is intended for personal and not commercial use. We do not represent or endorse the accuracy or reliability of any opinion, statement or other information provided or distributed in these episodes.
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Bite-sized business news. 5 minute breakdown of the top 3 Australian or global business stories of the day. Tailor made for busy humans. Hosted by Brett Joffe and Justin Joffe, co-founders of Flux.

Bite-sized business news. 5 minute breakdown of the top 3 Australian or global business stories of the day. Tailor made for busy humans. Hosted by Brett Joffe and Justin Joffe, co-founders of Flux.

Bite-sized business news. 5 minute breakdown of the top 3 Australian or global business stories of the day. Tailor made for busy humans.

What the Flux

Bite-sized business news. 5 minute breakdown of the top 3 Australian or global business stories of the day. Tailor made for busy humans. Hosted by Brett Joffe and Justin Joffe, co-founders of Flux. 

Bite-sized business news. 5 minute breakdown of the top 3 Australian or global business stories of the day. Tailor made for busy humans. Hosted by Brett Joffe and Justin Joffe, co-founders of Flux.&nbsp;

The Gym Industry's Cutting Season

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/9f795056-5aad-4f41-b104-b4b30068bf38/transcript