In this series, Going Deep, we'll be doing bite-sized explorations into the most interesting industries, businesses, and economic events - in Australia and around the world.
For today's episode, we're looking at the decline and collapse of the global diamond industry.We've seen De Beers rack up billions in losses… and lab-grown diamonds take over half the engagement ring market.
In this episode, we'll explore how a 138-year monopoly was built on a single marketing idea — and how a machine the size of a kitchen appliance is tearing it apart. Plus, what that means for the countries, the companies, and the couples caught in the middle.
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Note: This recording took place in February 2026. All numbers noted were accurate as of this date.
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The content in this podcast reflects the views and opinions of the hosts, and is intended for personal and not commercial use. We do not represent or endorse the accuracy or reliability of any opinion, statement or other information provided or distributed in these episodes.
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The Business of Babies
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