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What's the Score?

What's the SCORE

April 19, 2025 Julie Kostic

Andrea Akins is the Founder of Akins Strategic Growth Solutions, LLC and a strategic marketing and growth leader with 20 years of experience helping organizations build meaningful connections, generate demand, and drive measurable growth through innovative marketing strategy and purposeful storytelling.
In July 2026, Andrea took the next step in her professional journey and launched Akins Strategic Growth Solutions, where she partners with organizations as a fractional marketing consultant, providing both strategic leadership and hands-on marketing support. Today, she works with clients across education, financial services, and professional services, helping organizations strengthen their demand generation strategies, marketing operations, customer engagement, and overall approach to growth.
Recognized as a 2025 Woman of Distinction for creativity and innovation, Andrea is passionate about the intersection of strategy, creativity, and human connection. She believes great marketing is about more than generating leads it is about understanding people, telling meaningful stories, building trust, and creating strategies that make a lasting impact.

Andrea Akins is the Founder of Akins Strategic Growth Solutions, LLC and a strategic marketing and growth leader with 20 years of experience helping organizations build meaningful connections, generate demand, and drive measurable growth through innovative marketing strategy and purposeful storytelling. In July 2026, Andrea took the next step in her professional journey and launched Akins Strategic Growth Solutions, where she partners with organizations as a fractional marketing consultant, providing both strategic leadership and hands-on marketing support. Today, she works with clients across education, financial services, and professional services, helping organizations strengthen their demand generation strategies, marketing operations, customer engagement, and overall approach to growth. Recognized as a 2025 Woman of Distinction for creativity and innovation, Andrea is passionate about the intersection of strategy, creativity, and human connection. She believes great marketing is about more than generating leads it is about understanding people, telling meaningful stories, building trust, and creating strategies that make a lasting impact.

What's the Score: Guest, Andrea Akins.

SAM GHANEM

• Founder, branding expert, executive strategist, thought leader, TEDx Speaker, and Stand-up Comedian
• 25 years in the printing, branding, marketing, and messaging industries - obsessed with the human OS (operating system)
• TEDx Talk “It’s Contagious | The Way You Treat Yourself Spreads” - live this week - explores congruence, brand embodiment, and the human cost of living out of alignment with one’s authentic self
• Master of International Business Administration (MIBA) and Bachelor of Business Administration (BBA)
• Specializes in brand embodiment, congruence, and helping high performers close the gap between external success and internal fulfillment
• Has worked with brands including Lockheed Martin, Danaher, IBM, Carrier, Thermo Fisher, and the likes
• 100+ stages in the last year as a keynote speaker, comedian, emcee, and TEDx speaker
• Founder of SG INK, a printing, branding, and marketing agency, and IASG, his personal brand serving as a Fractional CMO, speaker, comedian, and emcee
• Based in South Florida

SPEAKING HIGHLIGHTS

• TEDx Talk “It’s Contagious | The Way You Treat Yourself Spreads” - live this week
• 100+ stages in the last year spanning keynotes, comedy, and emcee engagements
• Branding and executive strategy engagements with Lockheed Martin, Danaher, IBM, Carrier, Thermo Fisher, and the likes
• Active thought leader on LinkedIn and in the South Florida business community

SAM GHANEM
&bull; Founder, branding expert, executive strategist, thought leader, TEDx Speaker, and Stand-up Comedian &bull; 25 years in the printing, branding, marketing, and messaging industries - obsessed with the human OS (operating system) &bull; TEDx Talk &ldquo;It&rsquo;s Contagious | The Way You Treat Yourself Spreads&rdquo; - live this week - explores congruence, brand embodiment, and the human cost of living out of alignment with one&rsquo;s authentic self &bull; Master of International Business Administration (MIBA) and Bachelor of Business Administration (BBA) &bull; Specializes in brand embodiment, congruence, and helping high performers close the gap between external success and internal fulfillment &bull; Has worked with brands including Lockheed Martin, Danaher, IBM, Carrier, Thermo Fisher, and the likes &bull; 100+ stages in the last year as a keynote speaker, comedian, emcee, and TEDx speaker &bull; Founder of SG INK, a printing, branding, and marketing agency, and IASG, his personal brand serving as a Fractional CMO, speaker, comedian, and emcee &bull; Based in South Florida
SPEAKING HIGHLIGHTS
&bull; TEDx Talk &ldquo;It&rsquo;s Contagious | The Way You Treat Yourself Spreads&rdquo; - live this week &bull; 100+ stages in the last year spanning keynotes, comedy, and emcee engagements &bull; Branding and executive strategy engagements with Lockheed Martin, Danaher, IBM, Carrier, Thermo Fisher, and the likes &bull; Active thought leader on LinkedIn and in the South Florida business community

What's the Score: Guest, Sam Ghanem.

    Nicole Bradham, MBA is a Professor of Marketing at Southeastern University, founder of HotMod Influencer Marketing Agency, and co-founder of The Influencer Academy. She helped launch one of the nation's first Influencer Marketing Minors within Southeastern University's College of Business & Leadership, bridging the gap between higher education and the rapidly growing creator economy. Nicole has led influencer campaigns for brands including NASCAR, Camping World, and Sun Outdoors, while helping businesses, entrepreneurs, and content creators build authentic partnerships that drive measurable results. A sought-after speaker and educator, she combines her background in technology, business, and marketing to help organizations leverage influencer marketing, AI, and digital strategy to grow their brands.

&nbsp; &nbsp; Nicole Bradham, MBA is a Professor of Marketing at Southeastern University, founder of HotMod Influencer Marketing Agency, and co-founder of The Influencer Academy. She helped launch one of the nation's first Influencer Marketing Minors within Southeastern University's College of Business &amp; Leadership, bridging the gap between higher education and the rapidly growing creator economy. Nicole has led influencer campaigns for brands including NASCAR, Camping World, and Sun Outdoors, while helping businesses, entrepreneurs, and content creators build authentic partnerships that drive measurable results. A sought-after speaker and educator, she combines her background in technology, business, and marketing to help organizations leverage influencer marketing, AI, and digital strategy to grow their brands.

April 19, 2025 Julie Kostic

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