In this episode Steve Vamos chats with Jules Lund, well known Australian TV and radio celebrity, and founder of the hugely successful social media and influencer marketing company, TRIBE. The company entered the realm of influencer making with a different idea, rejecting the traditional focus on reach to concentrate on the power of smaller, more personal micro-influencers to promote brands of local small businesses.  This is a captivating discussion about how Jules has used the inspiration of mentors to create his own path to success. Listen here