13.10.23
What Happens Next?
What Can Influencers Teach Us About Women and Work? | 89

New this season:Subscribe to Monash’s YouTube channel to watch the video version of each full episode.

They’re in your social media feeds, on YouTube, and these they’re days even appearing in movies. The rise of influencer culture has been meteoric, but what’s going on behind the selfie stick? And what does it have to do with gender dynamics?

This episode of Monash University’s "What Happens Next?" podcast, hosted by Dr Susan Carland, features insightful discussions with experts in the field, including public relations academic Dr Kate Fitch; Jo Stanley, co-founder and CEO of Broad Radio; and content creator Olivia White, all of whom bring their unique perspectives to the table.

Being an influencer is not just a hobby or part-time gig – it's a billion-dollar industry primarily powered by women. Nevertheless, male influencers are paid about 30 per cent more than female influencers. Kate explains that the pay gap is only the tip of the iceberg of gender inequity in this precarious line of work.

Jo, a veteran broadcaster, highlights that content creation requires a high level of skill. Influencers and content creators are adept at understanding and conveying stories that resonate with their audiences, making it appear effortless to connect with followers.

She also points out that traditional media has been slow to include female voices, perhaps as a result of unconscious bias. The rise of the internet presented an opportunity for female creators to carve out digital spaces for themselves, democratising content creation.

Mommy-blogger-turned-social-media-influencer Olivia talks about the struggle to balance authenticity with privacy. She discusses the ethics of sharing information about her children online, as well as the threat of cancel culture and algorithm changes that all influencers face.

A full transcript of this episode is available on Monash Lens.

Learn more:
Wives, secretaries, bodies: How times have changed in the PR world
How the Australian Women's Weekly spoke to '50s housewives about the Cold War
Empathy, inclusivity key to achieving gender equality

“What Happens Next?” will be back next week with an all-new topic.

If you’re enjoying the show, don’t forget to subscribe, or rate or review “What Happens Next?” to help listeners like yourself discover it.

13.10.23 What Happens Next? What Can Influencers Teach Us About Women and Work? | 89
<hr>
New this season: <a href="https://youtube.com/@MonashUniversity">Subscribe to Monash’s YouTube channel</a> to watch the video version of each full episode.
<hr>
They’re in your social media feeds, on YouTube, and these they’re days even appearing in movies. The rise of influencer culture has been meteoric, but what’s going on behind the selfie stick? And what does it have to do with gender dynamics?
This episode of Monash University’s "What Happens Next?" podcast, hosted by Dr Susan Carland, features insightful discussions with experts in the field, including public relations academic <a href="https://research.monash.edu/en/persons/kate-fitch?utm_campaign=RESCH_ART&amp;utm_source=omny_studio&amp;utm_medium=organic&amp;utm_content=Fitch_website_oct_australia">Dr Kate Fitch</a>; <a href="https://broadradio.com.au/">Jo Stanley, co-founder and CEO of Broad Radio</a>; and <a href="https://houseofwhite.com.au/">content creator Olivia White</a>, all of whom bring their unique perspectives to the table.
Being an influencer is not just a hobby or part-time gig – it's a billion-dollar industry primarily powered by women. Nevertheless, male influencers are paid about 30 per cent more than female influencers. Kate explains that the pay gap is only the tip of the iceberg of gender inequity in this precarious line of work.
Jo, a veteran broadcaster, highlights that content creation requires a high level of skill. Influencers and content creators are adept at understanding and conveying stories that resonate with their audiences, making it appear effortless to connect with followers.
She also points out that traditional media has been slow to include female voices, perhaps as a result of unconscious bias. The rise of the internet presented an opportunity for female creators to carve out digital spaces for themselves, democratising content creation.
Mommy-blogger-turned-social-media-influencer Olivia talks about the struggle to balance authenticity with privacy. She discusses the ethics of sharing information about her children online, as well as the threat of cancel culture and algorithm changes that all influencers face.
<a href="https://lens.monash.edu/@what-happens-next/2023/10/13/1386214/influencers-part-2?utm_campaign=WHNPD_BRA&amp;utm_source=omny_studio&amp;utm_medium=organic&amp;utm_content=S8E89_podcast_oct_australia">A full transcript of this episode is available on Monash Lens.</a>
Learn more:
<ul>
<li aria-level="1"><a href="https://lens.monash.edu/@politics-society/2019/10/11/1377122/wives-secretaries-bodies-how-times-have-changed-in-the-pr-world?utm_campaign=MLENS_ART&amp;utm_source=omny_studio&amp;utm_medium=organic&amp;utm_content=WomenPR_article_oct_australia">Wives, secretaries, bodies: How times have changed in the PR world</a></li>
<li aria-level="1"><a href="https://lens.monash.edu/@politics-society/2020/12/10/1381861/how-the-australian-womens-weekly-spoke-to-50s-housewives-about-the-cold-war?utm_campaign=MLENS_ART&amp;utm_source=omny_studio&amp;utm_medium=organic&amp;utm_content=WomensWeekly_article_oct_australia">How the Australian Women's Weekly spoke to '50s housewives about the Cold War</a></li>
<li aria-level="1"><a href="https://lens.monash.edu/@medicine-health/2022/09/13/1385076/empathy-inclusivity-key-to-achieving-gender-equality?utm_campaign=MLENS_MED&amp;utm_source=omny_studio&amp;utm_medium=organic&amp;utm_content=GenderEquity_article_oct_australia">Empathy, inclusivity key to achieving gender equality</a></li>
</ul>
“What Happens Next?” will be back next week with an all-new topic.
If you’re enjoying the show, <a href="https://podfollow.com/1485676423">don’t forget to subscribe</a>, or rate or review “What Happens Next?” to help listeners like yourself discover it.

The Handmaid’s Tale. Brave New World. Mad Max. Fictional dystopias have never seemed so close to becoming reality. Is it too late to change our course?

What Happens Next?, a podcast from Monash University, examines some of the biggest challenges facing our world and asks the experts, what will happen if we don't change? And what can we do to create a better future? Learn from leaders, listen to the people making a difference, and discover how you can help drive change.

The Handmaid&rsquo;s Tale. Brave New World. Mad Max. Fictional dystopias have never seemed so close to becoming reality. Is it too late to change our course?
What Happens Next?, a podcast from Monash University, examines some of the biggest challenges facing our world and asks the experts, what will happen if we don't change? And what can we do to create a better future? Learn from leaders, listen to the people making a difference, and discover how you can help drive change.

What Happens Next?, a podcast from Monash University, examines some of the biggest challenges facing our world and asks the experts, what will happen if we don't change? And what can we do to create a better future?

What Happens Next?

Fictional dystopias have never seemed so close to becoming reality. Is it too late to change our course? On Monash University's podcast, academic and commentator Dr Susan Carland steps through the sliding doors with global experts and thought leaders to find out what could happen if we don’t change – and what the world could look like if we do. To learn more, visit lens.monash.edu.

Fictional dystopias have never seemed so close to becoming reality. Is it too late to change our course? On Monash University's podcast, academic and commentator Dr Susan Carland steps through the sliding doors with global experts and thought leaders to find out what could happen if we don’t change – and what the world could look like if we do. To learn more, visit <a href="https://lens.monash.edu/@what-happens-next">lens.monash.edu.</a>

The rise of influencer culture has been meteoric, but what’s going on behind the selfie stick? And what does it have to do with gender dynamics?

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