10.12.19
What Happens Next?
No Time to Waste – Can We Fight Throw-Away Culture? | 2

This special episode of What Happens Next? was recorded live at Monash University, where former advertising professional-turned-activist Alex Wadelton spoke to Dr Susan Carland and staff about how the simplest ideas for driving change can sometimes be the most effective. In fact, his “Future Landfill” campaign targeting Woolworths’ plastic Lion King Ooshies promotion started with a simple idea and a camera.

Alex underscores the issue of excessive consumerism and short-lived promotional campaigns. Items like the Ooshies are eagerly sought after, but their appeal diminishes quickly, leading to their disposal and contribution to environmental waste.

Susan is also joined by Fiona Newton, Associate Professor of Marketing in Monash's Faculty of Business and Economics. Fiona's research sheds light on the challenges faced by supermarkets in balancing their commercial objectives with environmental responsibility. There's a clear tension between engaging consumers through promotions and the need to address environmental concerns associated with such campaigns.

A full transcript of this episode is available on Monash Lens.

In this series:
Part 1: Trash Talk – Are We Facing a Global Waste Crisis?
Part 2: No Time to Waste – Can We Fight Throw-Away Culture?
Part 3: The Mess We're In – How Do We Start Tackling Waste?

Learn more about the global waste crisis:
Waste not, want not: Moving towards the circular economy
Understanding the informal e-waste recycling sector in Malaysia
Biopolymer film: An alternative to single-use plastic food packaging

If you’re enjoying the show, don’t forget to subscribe, or rate or review “What Happens Next?” to help listeners like yourself discover it.

Subscribe to Monash’s YouTube channel to watch the video version of each full episode.

10.12.19 What Happens Next? No Time to Waste – Can We Fight Throw-Away Culture? | 2
This special episode of What Happens Next? was recorded live at Monash University, where former advertising professional-turned-activist <a href="https://www.stuffbyalexwadelton.com/">Alex Wadelton</a> spoke to <a href="https://research.monash.edu/en/persons/susan-carland?utm_campaign=RESCH_ART&amp;utm_source=omny_studio&amp;utm_medium=organic&amp;utm_content=Carland_website_nov_australia">Dr Susan Carland</a> and staff about how the simplest ideas for driving change can sometimes be the most effective. In fact, his “<a href="https://www.stuffbyalexwadelton.com/futurelandfill">Future Landfill</a>” campaign targeting Woolworths’ plastic Lion King Ooshies promotion started with a simple idea and a camera.
Alex underscores the issue of excessive consumerism and short-lived promotional campaigns. Items like the Ooshies are eagerly sought after, but their appeal diminishes quickly, leading to their disposal and contribution to environmental waste.
Susan is also joined by <a href="https://research.monash.edu/en/persons/fiona-newton?utm_campaign=RESCH_BUS&amp;utm_source=omny_studio&amp;utm_medium=organic&amp;utm_content=Newton_website_nov_australia">Fiona Newton</a>, Associate Professor of Marketing in Monash's Faculty of Business and Economics. Fiona's research sheds light on the challenges faced by supermarkets in balancing their commercial objectives with environmental responsibility. There's a clear tension between engaging consumers through promotions and the need to address environmental concerns associated with such campaigns.
<a href="https://lens.monash.edu/@what-happens-next/2019/11/26/1378490/no-time-to-waste-what-happens-next?utm_campaign=WHNPD_BRA&amp;utm_source=omny_studio&amp;utm_medium=organic&amp;utm_content=S1E2_podcast_nov_australia">A full transcript of this episode is available on Monash Lens.</a>
In this series:
<ul>
<li aria-level="1"><a href="https://link.chtbl.com/GZdLWYlU">Part 1: Trash Talk – Are We Facing a Global Waste Crisis?</a></li>
<li aria-level="1"><a href="https://link.chtbl.com/MaGr60lG">Part 2: No Time to Waste – </a><a href="https://lens.monash.edu/@what-happens-next/2019/11/26/1379355/the-mess-were-in-what-happens-next">Can We Fight Throw-Away Culture?</a></li>
<li aria-level="1"><a href="https://link.chtbl.com/mwjkQ7v5">Part 3: The Mess We're In – How Do We Start Tackling Waste?</a> </li>
</ul>
Learn more about the global waste crisis:
<ul>
<li aria-level="1"><a href="https://lens.monash.edu/@politics-society/2020/09/02/1380786/waste-not-want-not-moving-towards-the-circular-economy?utm_campaign=MLENS_ART&amp;utm_source=omny_studio&amp;utm_medium=organic&amp;utm_content=CircularEconomy_article_nov_australiaash.edu/@politics-society/2020/09/02/1380786/waste-not-want-not-moving-towards-the-circular-economy">Waste not, want not: Moving towards the circular economy</a> </li>
<li aria-level="1"><a href="https://lens.monash.edu/@technology/2023/03/17/1385558/understanding-the-informal-e-waste-recycling-sector-in-malaysia?utm_campaign=MLENS_ENG&amp;utm_source=omny_studio&amp;utm_medium=organic&amp;utm_content=eWaste_article_nov_australia">Understanding the informal e-waste recycling sector in Malaysia</a> </li>
<li aria-level="1"><a href="https://lens.monash.edu/@science/2022/02/22/1384478/biopolymer-film-an-alternative-to-single-use-plastic-food-packaging?utm_campaign=MLENS_SCI&amp;utm_source=omny_studio&amp;utm_medium=organic&amp;utm_content=FoodPackaging_article_nov_australia">Biopolymer film: An alternative to single-use plastic food packaging</a> </li>
</ul>
If you’re enjoying the show, <a href="https://podfollow.com/1485676423">don’t forget to subscribe</a>, or rate or review “What Happens Next?” to help listeners like yourself discover it.
<a href="https://youtube.com/@MonashUniversity">Subscribe to Monash’s YouTube channel</a> to watch the video version of each full episode.

The Handmaid’s Tale. Brave New World. Mad Max. Fictional dystopias have never seemed so close to becoming reality. Is it too late to change our course?

What Happens Next?, a podcast from Monash University, examines some of the biggest challenges facing our world and asks the experts, what will happen if we don't change? And what can we do to create a better future? Learn from leaders, listen to the people making a difference, and discover how you can help drive change.

The Handmaid&rsquo;s Tale. Brave New World. Mad Max. Fictional dystopias have never seemed so close to becoming reality. Is it too late to change our course?
What Happens Next?, a podcast from Monash University, examines some of the biggest challenges facing our world and asks the experts, what will happen if we don't change? And what can we do to create a better future? Learn from leaders, listen to the people making a difference, and discover how you can help drive change.

What Happens Next?, a podcast from Monash University, examines some of the biggest challenges facing our world and asks the experts, what will happen if we don't change? And what can we do to create a better future?

What Happens Next?

Fictional dystopias have never seemed so close to becoming reality. Is it too late to change our course? On Monash University's podcast, academic and commentator Dr Susan Carland steps through the sliding doors with global experts and thought leaders to find out what could happen if we don’t change – and what the world could look like if we do. To learn more, visit lens.monash.edu.

Fictional dystopias have never seemed so close to becoming reality. Is it too late to change our course? On Monash University's podcast, academic and commentator Dr Susan Carland steps through the sliding doors with global experts and thought leaders to find out what could happen if we don’t change – and what the world could look like if we do. To learn more, visit <a href="https://lens.monash.edu/@what-happens-next">lens.monash.edu.</a>

Dr Susan Carland talks to a campaigner who forced a major supermarket to reconsider sustainability, and discovers how marketing research can help organisations do it better.

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