Michel is the Co-Founder and CEO of usermind, responsible for company vision, strategic direction, planning and execution. Usermind, the leader in Experience Orchestration (XO), is changing the way enterprises use what they know about customers to actively shape experiences in real time. Michel’s enterprise software career spans almost 20 years with roles in sales, products, strategic marketing and general management. Before founding usermind, Michel was VP of Products at Apptio, where she drove product strategy, defined the category and discipline of Technology Business Management and helped grow the company from 30 to almost 400 employees. She also spent almost 8 years at Mercury Interactive learning how to build world class products like LoadRunner and QualityCenter which made customer’s lives better. She aspires to do the same at usermind.