 Loretta Soffe is a seasoned retail executive, board director, and strategic advisor with more than 25 years of experience driving growth and innovation in the global retail space. As the former executive vice president and general merchandising manager of Women's Apparel at Nordstrom, she led the company's largest division, growing revenue by 33% to over $2 billion and doubling e-commerce sales to $275 million.

Loretta was also a key player in shaping Nordstrom's early omnichannel strategy and building the foundation for the company's e-commerce success. After Nordstrom, she launched a successful consulting practice and served as a senior advisor at Boston Consulting Group, working with global fashion, beauty, and lifestyle brands.

As a recognized thought leader in retail strategy and women's leadership, Loretta is frequently invited to speak at industry conferences and contribute to thought-leadership forums. She is passionate about mentoring, emerging leaders, and empowering the next generation of women executives. Loretta just finished her first book called Balance is Bullshit.

 

Loretta Soffe is a seasoned retail executive, board director, and strategic advisor with more than 25 years of experience driving growth and innovation in the global retail space. As the former executive vice president and general merchandising manager of Women's Apparel at Nordstrom, she led the company's largest division, growing revenue by 33% to over $2 billion and doubling e-commerce sales to $275 million.
Loretta was also a key player in shaping Nordstrom's early omnichannel strategy and building the foundation for the company's e-commerce success. After Nordstrom, she launched a successful consulting practice and served as a senior advisor at Boston Consulting Group, working with global fashion, beauty, and lifestyle brands.
As a recognized thought leader in retail strategy and women's leadership, Loretta is frequently invited to speak at industry conferences and contribute to thought-leadership forums. She is passionate about mentoring, emerging leaders, and empowering the next generation of women executives. Loretta just finished her first book called Balance is Bullshit.
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Shauna Swerland, CEO of Fuel Talent, launches the What Fuels You podcast, where she sits down with influential, interesting and successful leaders to learn from them. She digs into the stories and choices that made them who they are today, with the goal of sharing the inspiration, perseverance and stories of resilience that are normally only shared within an inner circle. You'll walk away feeling fueled by each episode as Shauna uncovers things like personal hardships and failures, what it’s like to become an entrepreneur and tips on building a successful career.

What Fuels You

Shauna Swerland, CEO of Fuel Talent, hosts the What Fuels You podcast, where she sits down with influential, interesting, and successful leaders from all areas of business. She digs into the stories and choices that made them who they are today, with the goal of sharing the inspiration, perseverance, and stories of resilience that are normally only shared within an inner circle. You'll walk away feeling fueled by each episode as Shauna uncovers things like personal hardships and failures, what it’s like to become an entrepreneur, and tips on building a successful career. 

Shauna Swerland, CEO of Fuel Talent, hosts the What Fuels You podcast, where she sits down with influential, interesting, and successful leaders from all areas of business. She digs into the stories and choices that made them who they are today, with the goal of sharing the inspiration, perseverance, and stories of resilience that are normally only shared within an inner circle. You'll walk away feeling fueled by each episode as Shauna uncovers things like personal hardships and failures, what it’s like to become an entrepreneur, and tips on building a successful career.

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