Lee LeFever is the co-founder of Common Craft with his wife, Sachi. They are known for being pioneers of the "explainer video" movement, starting in 2007. Since then, they’ve built Common Craft into a scalable business without employees, earned over 50 million online views, and worked with many of the world's most respected brands. In this episode, Lee discusses growing up in an entrepreneurial family and how seeing an unmet need in the online community space led to his success. He digs into the key takeaways from his book, The Art of Explanation, and shares details on his new book, Big Enough, which comes out September 15th. Lee’s outlook on the different ways to think about success and how “it doesn’t always have to be about the bottom line” is refreshing and one you’ll want to hear!