There’s a lot you’re not supposed to notice about Rivian’s new dual-motor EVs. It’s still meant to feel like a rocket taking off when you smash the pedal, just like its older quad-motor sibling. And you’ve still got enough juice to drive up a rock wall or down to the grocery store. One thing you’ll definitely notice is the price. And that’s the idea. The cheapest dual-motor versions of Rivian’s electric pickup and SUV are $14,000 less than the cheapest quad-motor versions. That’s a price difference that could matter as Rivian’s attentions turn from early adopters to a more cost-conscious next generation of EV buyers.

There’s a lot you’re not supposed to notice about Rivian’s new dual-motor EVs. It’s still meant to feel like a rocket taking off when you smash the pedal, just like its older quad-motor sibling. And you’ve still got enough juice to drive up a rock wall or down to the grocery store. One thing you’ll definitely notice is the price. And that’s the idea. The cheapest dual-motor versions of Rivian’s electric pickup and SUV are $14,000 less than the cheapest quad-motor versions. That’s a price difference that could matter as Rivian’s attentions turn from early adopters to a more cost-conscious next generation of EV buyers.

Sound Ideas is WGLT's signature local news series. Every weekday, WGLT reporters go beyond soundbites for deeper conversations with newsmakers, musicians, artists, and anyone with a story to share. New episodes air throughout the day on WGLT.

Sound Ideas is WGLT's signature local news series. Every weekday, WGLT reporters go beyond soundbites for deeper conversations with newsmakers, musicians, artists, and anyone with a story to share. New episodes air throughout the day on WGLT.

WGLT's Sound Ideas

WGLT's Sound Ideas is our flagship news program. Every weekday, WGLT reporters go beyond soundbites for deeper conversations with newsmakers, musicians, artists, and anyone with a story to share. This 30-minute newsmagazine is produced Monday through Friday. You can also subscribe to the Sound Ideas - Full Episodes podcast.

WGLT's Sound Ideas is our flagship news program. Every weekday, WGLT reporters go beyond soundbites for deeper conversations with newsmakers, musicians, artists, and anyone with a story to share. This 30-minute newsmagazine is produced Monday through Friday. You can also subscribe to the Sound Ideas - Full Episodes podcast.