Country Financial is one of Bloomington-Normal's largest and longest-operating businesses. What you may not know is Country Financial did not start in Bloomington.In fact, the move to Bloomington came well into the industry's first 100 years of operation. Executive vice president Rob McDade noted Country Financial, which celebrates its 100th anniversary this year, started out providing fire insurance coverage for Illinois farmers who did not feel represented by the insurance companies in the big cities and grew from there.