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In this episode, Paul is joined by Alberto Perlman, CEO & Co-Founder of Zumba Fitness. As an early adopter of internet-based businesses, Alberto never imagined himself in the fitness business, until he met a choreographer who made dance-fitness irresistible. Today, everyone knows Zumba and its followers are a compassionate community.

Zumba is a total workout, combining all elements of fitness – cardio, muscle conditioning, balance, and flexibility, boosted energy and a serious dose of awesome. The class that started the dance-fitness revolution and changed the way we look at a “workout” forever. It’s fun, effective and it is made for everyone.

Gain a greater understanding of the fitness industry by listening to Alberto share the history of Zumba’s adoption including the challenges, how Zumba leverages technology to reach more people, and  



Additional Resources:

Wexer Virtual Fitness

Zumba

Alberto Perlman on LinkedIn

In this episode, Paul is joined by Alberto Perlman, CEO &amp; Co-Founder of Zumba Fitness. As an early adopter of internet-based businesses, Alberto never imagined himself in the fitness business, until he met a choreographer who made dance-fitness irresistible. Today, everyone knows Zumba and its followers are a compassionate community.
Zumba is a total workout, combining all elements of fitness – cardio, muscle conditioning, balance, and flexibility, boosted energy and a serious dose of awesome. The class that started the dance-fitness revolution and changed the way we look at a “workout” forever. It’s fun, effective and it is made for everyone.
Gain a greater understanding of the fitness industry by listening to Alberto share the history of Zumba’s adoption including the challenges, how Zumba leverages technology to reach more people, and  
 
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://www.zumba.com/es-ES/">Zumba</a>
<a href="https://www.linkedin.com/in/alberto-perlman-44611b/">Alberto Perlman on LinkedIn</a>

Welcome to the Wexer Podcast! CEO Paul Bowman speaks to top digital experts and brings you insights and advice to support your digital journeys.

Wexer are a digital fitness specialist who deliver over 25 million fitness experiences per year through our partners worldwide.

 

Welcome to the Wexer Podcast! CEO Paul Bowman speaks to top digital experts and brings you insights and advice to support your digital journeys.
Wexer are a digital fitness specialist who deliver over 25 million fitness experiences per year through our partners worldwide.
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