Cricket popularity is surging, matches are being sold out and viewership is skyrocketing, but why?

Piney caught up NZC CEO Scott Weenink for a look at what's behind the sudden surge.

LISTEN ABOVE

Cricket popularity is surging, matches are being sold out and viewership is skyrocketing, but why?
Piney caught up NZC CEO Scott Weenink for a look at what's behind the sudden surge.
LISTEN ABOVE

Weekend Sport with Jason Pine on Newstalk ZB brings you all the action and reaction to the sporting weekend.