One of the longest-running commercial partnerships in world sport has ended.

After 27 years, Nike is parting ways with golfing legend Tiger Woods.

Former Nike senior executive Richard Reid spoke to Piney about why this deal has endured so long and whether we'll see anything like it again.

LISTEN ABOVE

One of the longest-running commercial partnerships in world sport has ended.
After 27 years, Nike is parting ways with golfing legend Tiger Woods.
Former Nike senior executive Richard Reid spoke to Piney about why this deal has endured so long and whether we'll see anything like it again.
LISTEN ABOVE

Weekend Sport with Jason Pine on Newstalk ZB brings you all the action and reaction to the sporting weekend.