Weekend Sport with Jason PineWeekend Sport with Jason Pine

Richard Reid: Former Nike senior executive on Tiger Woods ending his partnership with the company

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One of the longest-running commercial partnerships in world sport has ended.

After 27 years, Nike is parting ways with golfing legend Tiger Woods.

Former Nike senior executive Richard Reid spoke to Piney about why this deal has endured so long and whether we'll see anything like it again.

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Weekend Sport with Jason Pine

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