Gugs Mhlungu speaks to Warren Tucker, resident motoring enthusiast, about brand engineering. 

They unpack what it is, why car manufacturers use it, how it benefits consumers, and why the same vehicle can be priced differently across brands.

Gugs Mhlungu is your weekend companion for thoughtful conversations on lifestyle, health, culture, books, food, and everything happening around 702Land.

Thanks for listening.

Catch the 702 Weekend Breakfast with Gugs Mhlungu live on 702 every weekend morning from 6 am to 10 am (SA time).

Find more from the show and catch-up podcasts on the Primedia+ app https://buff.ly/gk3y0Kj

Subscribe to the 702 newsletters for more https://buff.ly/v5mfetc 

Let’s keep the conversation going online:

702 on Facebook: https://www.facebook.com/TalkRadio702   

702 on TikTok: https://www.tiktok.com/@talkradio702

702 on Instagram: https://www.instagram.com/talkradio702/

702 on X: https://x.com/Radio702

702 on YouTube: https://www.youtube.com/@radio702

Gugs Mhlungu speaks to Warren Tucker, resident motoring enthusiast, about brand engineering.&nbsp;
They unpack what it is, why car manufacturers use it, how it benefits consumers, and why the same vehicle can be priced differently across brands.
Gugs Mhlungu is your weekend companion for thoughtful conversations on lifestyle, health, culture, books, food, and everything happening around 702Land.
Thanks for listening.
Catch the 702 Weekend Breakfast with Gugs Mhlungu live on 702 every weekend morning from 6 am to 10 am (SA time).
Find more from the show and catch-up podcasts on the Primedia+ app <a href="https://buff.ly/gk3y0Kj">https://buff.ly/gk3y0Kj</a>
Subscribe to the 702 newsletters for more <a href="https://buff.ly/v5mfetc">https://buff.ly/v5mfetc</a>&nbsp;
Let&rsquo;s keep the conversation going online:
702 on Facebook: <a href="https://www.facebook.com/TalkRadio702">https://www.facebook.com/TalkRadio702</a> &nbsp;&nbsp;
702 on TikTok: <a href="https://www.tiktok.com/@talkradio702">https://www.tiktok.com/@talkradio702</a>
702 on Instagram: <a href="https://www.instagram.com/talkradio702/">https://www.instagram.com/talkradio702/</a>
702 on X: <a href="https://x.com/Radio702">https://x.com/Radio702</a>
702 on YouTube: <a href="https://www.youtube.com/@radio702">https://www.youtube.com/@radio702</a>

Listeners get the latest on what is happening in the world and in their neighbourhoods. 

Listeners get the latest on what is happening in the world and in their neighbourhoods.

The Best of 702 Weekend Breakfast

There's only one way to celebrate the weekend wakeup and 702 serves up the perfect accompaniment via the radio!

There's only one way to celebrate the weekend wakeup and 702 serves up the perfect accompaniment via the radio!

Weekend Breakfast with Gugs Mhlungu

Motoring Feature: Badge engineering  – smart business or clever marketing?

https://api.omny.fm/orgs/5dcefa8e-00a9-4595-8ce1-a4ab0080f142/clips/4e6e7c16-1028-4a15-bd96-b3ea0068ee86/transcript