The NFT market went from US$13 Million in 2020 to US$41 Billion in 2021. It is truly exploding and, while there are some more extreme activities around pricey rock JPEGs and eye-wateringly expensive digital art, there are many examples of normal companies successfully embracing NFT technology to enhance the customer relationship. Innovative winemaker Penfolds has had two very successful NFT “drops” of premium wines. Gifting and trading premium wine is difficult due to the fragility of the physical object. NFT tech is an ideal solution. Buyers of the Penfolds’ wine NFTs have a right to redeem that NFT for the bottle but can also gift it (as simply as sending an email) or trade it.

Kristy Kyte, Penfolds Chief Marketing Officer and Sam Falic, Co-founder and President of the Web3 tech company, Blockbar who partnered with Penfolds on this project.

In the words of Kristy:

"If you are in Marketing and you are not looking at NFTs then you should".

 

Links:

Penfolds website

Blockbar website

Norton Rose Fullbright website

The NFT market went from US$13 Million in 2020 to US$41 Billion in 2021. It is truly exploding and, while there are some more extreme activities around pricey rock JPEGs and eye-wateringly expensive digital art, there are many examples of normal companies successfully embracing NFT technology to enhance the customer relationship. Innovative winemaker Penfolds has had two very successful NFT &ldquo;drops&rdquo; of premium wines. Gifting and trading premium wine is difficult due to the fragility of the physical object. NFT tech is an ideal solution. Buyers of the Penfolds&rsquo; wine NFTs have a right to redeem that NFT for the bottle but can also gift it (as simply as sending an email) or trade it.
Kristy Kyte, Penfolds Chief Marketing Officer and Sam Falic, Co-founder and President of the Web3 tech company, Blockbar who partnered with Penfolds on this project.
In the words of Kristy:
"If you are in Marketing and you are not looking at NFTs then you should".
&nbsp;
Links:
<a href="https://www.penfolds.com/">Penfolds website</a>
<a href="https://blockbar.com/">Blockbar website</a>
<a href="https://www.nortonrosefulbright.com/en-au">Norton Rose Fullbright website</a>

Web3 goes Mainstream: Remarkable stories about normal companies successfully embracing crypto, NFTs, DeFi & the Metaverse.

Web3 will impact every organisation. This podcast features stories of normal companies that embrace the opportunities created by cryptocurrencies, decentralised finance (DeFi), NFTs and the Metaverse. Companies like JP Morgan, Prada, Gucci, HSBC, PWC, Nike, Budweiser, Taco Bell, Lamborghini, KPMG, Coca-Cola, Zara, Time, Macys, Rolling Stone, Clinique and the British Museum have all invested in significant Web3 projects and there are literally hundreds more big brands in the space. This podcast will bring you those stories - how they got into Web3, what is working for these companies and importantly what is not working for them.  


If you are in marketing, finance or any leadership role, this is the podcast for you.

Web3 goes Mainstream: Remarkable stories about normal companies successfully embracing crypto, NFTs, DeFi &amp; the Metaverse.
Web3 will impact every organisation. This podcast features stories of normal companies that embrace the opportunities created by cryptocurrencies, decentralised finance (DeFi), NFTs and the Metaverse. Companies like JP Morgan, Prada, Gucci, HSBC, PWC, Nike, Budweiser, Taco Bell, Lamborghini, KPMG, Coca-Cola, Zara, Time, Macys, Rolling Stone, Clinique and the British Museum have all invested in significant Web3 projects and there are literally hundreds more big brands in the space. This podcast will bring you those stories - how they got into Web3, what is working for these companies and importantly what is not working for them.  
 If you are in marketing, finance or any leadership role, this is the podcast for you.

Stories of non-crypto businesses embracing crypto, DeFi, NFTs and the Metaverse. These markets are growing massively and some of the biggest companies in the world are involved. Companies like JP Morgan, Prada, Gucci, HSBC, NBA, Walmart, McDonalds & Starbucks

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