The 2022 Australian Open ran one of the country’s most successful metaverse and NFT projects to date. The AO created a full user experience in the metaverse platform, Decentraland and minted 6776 designer NFT "art balls". The project is regarded as a great success both by the Web3 community as well as the AO itself. The Decentraland experience welcomed over 170,000 unique visitors during the two week event and the NFT art balls sold out in 33 minutes.We talk to Ridley Plummer, the Metaverse & NFT Project Manager at Tennis Australia about this audacious project. Ridley tells us some of the key components of a successful foray into Web3, including: an openness to innovation and a clear vision. For the AO, they wanted to use Web3 to make tennis accessible to as many people as possible. Also, spoiler alert, we talk about the importance of Discord and Web3. If you do not know what Discord is, you may need to look it up as, in Ridley’s words, “it is a Marketer’s dream."

 

Links:

Norton Rose Fullbright Website

The 2022 Australian Open ran one of the country&rsquo;s most successful metaverse and NFT projects to date. The AO created a full user experience in the metaverse platform, Decentraland and minted 6776 designer NFT "art balls". The project is regarded as a great success both by the Web3 community as well as the AO itself. The Decentraland experience welcomed over 170,000 unique visitors during the two week event and the NFT art balls sold out in 33 minutes.We talk to Ridley Plummer, the Metaverse &amp; NFT Project Manager at Tennis Australia about this audacious project. Ridley tells us some of the key components of a successful foray into Web3, including: an openness to innovation and a clear vision. For the AO, they wanted to use Web3 to make tennis accessible to as many people as possible. Also, spoiler alert, we talk about the importance of Discord and Web3. If you do not know what Discord is, you may need to look it up as, in Ridley&rsquo;s words, &ldquo;it is a Marketer&rsquo;s dream."
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Links:
<a href="https://www.nortonrosefulbright.com/en">Norton Rose Fullbright Website</a>

Web3 goes Mainstream: Remarkable stories about normal companies successfully embracing crypto, NFTs, DeFi & the Metaverse.

Web3 will impact every organisation. This podcast features stories of normal companies that embrace the opportunities created by cryptocurrencies, decentralised finance (DeFi), NFTs and the Metaverse. Companies like JP Morgan, Prada, Gucci, HSBC, PWC, Nike, Budweiser, Taco Bell, Lamborghini, KPMG, Coca-Cola, Zara, Time, Macys, Rolling Stone, Clinique and the British Museum have all invested in significant Web3 projects and there are literally hundreds more big brands in the space. This podcast will bring you those stories - how they got into Web3, what is working for these companies and importantly what is not working for them.  


If you are in marketing, finance or any leadership role, this is the podcast for you.

Web3 goes Mainstream: Remarkable stories about normal companies successfully embracing crypto, NFTs, DeFi &amp; the Metaverse.
Web3 will impact every organisation. This podcast features stories of normal companies that embrace the opportunities created by cryptocurrencies, decentralised finance (DeFi), NFTs and the Metaverse. Companies like JP Morgan, Prada, Gucci, HSBC, PWC, Nike, Budweiser, Taco Bell, Lamborghini, KPMG, Coca-Cola, Zara, Time, Macys, Rolling Stone, Clinique and the British Museum have all invested in significant Web3 projects and there are literally hundreds more big brands in the space. This podcast will bring you those stories - how they got into Web3, what is working for these companies and importantly what is not working for them.  
 If you are in marketing, finance or any leadership role, this is the podcast for you.

Stories of non-crypto businesses embracing crypto, DeFi, NFTs and the Metaverse. These markets are growing massively and some of the biggest companies in the world are involved. Companies like JP Morgan, Prada, Gucci, HSBC, NBA, Walmart, McDonalds & Starbucks

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