The Irwin family hold a special place in the hearts of most Australians. When Australia Zoo decided to do an NFT, they turned to Web3 Agency Meadow Labs. We talk to their Chief Marketing Officer, Mariella Meija, about the Australia Zoo NFT project – how it came about, how it was executed and importantly how the project brought 1500 people who had never bought an NFT into the NFT world. Importantly for the Irwins, the project was sustainable (using the world’s first carbon-negative blockchain) and the NFTs actually do good in the world.

We also discuss where Tiffany (the jewellers) made $12.5M by selling 250 NFTs in a few minutes and what lessons we can learn for large organisations embracing NFTs. Somewhat controversially Mariella made a comment on Twitter that we were nowhere near having a Metaverse yet. That caused some backlash online and we talk to Mariella about her views on the Metaverse. Also we discuss the importance of canned tuna to Mariella as an underappreciated lunch meat. Fun and Web3 abounds in this episode.



Links:
Australia Zoo website

The Irwin family hold a special place in the hearts of most Australians. When Australia Zoo decided to do an NFT, they turned to Web3 Agency Meadow Labs. We talk to their Chief Marketing Officer, Mariella Meija, about the Australia Zoo NFT project – how it came about, how it was executed and importantly how the project brought 1500 people who had never bought an NFT into the NFT world. Importantly for the Irwins, the project was sustainable (using the world’s first carbon-negative blockchain) and the NFTs actually do good in the world.
We also discuss where Tiffany (the jewellers) made $12.5M by selling 250 NFTs in a few minutes and what lessons we can learn for large organisations embracing NFTs. Somewhat controversially Mariella made a comment on Twitter that we were nowhere near having a Metaverse yet. That caused some backlash online and we talk to Mariella about her views on the Metaverse. Also we discuss the importance of canned tuna to Mariella as an underappreciated lunch meat. Fun and Web3 abounds in this episode. 
Links: <a href="https://www.australiazoo.com.au/">Australia Zoo website</a>

Web3 goes Mainstream: Remarkable stories about normal companies successfully embracing crypto, NFTs, DeFi & the Metaverse.

Web3 will impact every organisation. This podcast features stories of normal companies that embrace the opportunities created by cryptocurrencies, decentralised finance (DeFi), NFTs and the Metaverse. Companies like JP Morgan, Prada, Gucci, HSBC, PWC, Nike, Budweiser, Taco Bell, Lamborghini, KPMG, Coca-Cola, Zara, Time, Macys, Rolling Stone, Clinique and the British Museum have all invested in significant Web3 projects and there are literally hundreds more big brands in the space. This podcast will bring you those stories - how they got into Web3, what is working for these companies and importantly what is not working for them.  


If you are in marketing, finance or any leadership role, this is the podcast for you.

Web3 goes Mainstream: Remarkable stories about normal companies successfully embracing crypto, NFTs, DeFi &amp; the Metaverse.
Web3 will impact every organisation. This podcast features stories of normal companies that embrace the opportunities created by cryptocurrencies, decentralised finance (DeFi), NFTs and the Metaverse. Companies like JP Morgan, Prada, Gucci, HSBC, PWC, Nike, Budweiser, Taco Bell, Lamborghini, KPMG, Coca-Cola, Zara, Time, Macys, Rolling Stone, Clinique and the British Museum have all invested in significant Web3 projects and there are literally hundreds more big brands in the space. This podcast will bring you those stories - how they got into Web3, what is working for these companies and importantly what is not working for them.  
 If you are in marketing, finance or any leadership role, this is the podcast for you.

Stories of non-crypto businesses embracing crypto, DeFi, NFTs and the Metaverse. These markets are growing massively and some of the biggest companies in the world are involved. Companies like JP Morgan, Prada, Gucci, HSBC, NBA, Walmart, McDonalds & Starbucks

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