Keeping a family running smoothly is a difficult task that so often falls on the shoulders of women, which is why Nicole Retter created Personal Admin Manager or PAM for short. PAM helps you and your family deal with the mental load of the modern world by keeping track of appointments, reminders, special events and so mch more all in one place.

In the episode, Toni and Nicole chat about how the idea for PAM came about, why it's a such a useful resource for modern families, and the process of starting a tech startup from nothing, plus so much more.