WCCO is looking back on our 100 years on the air! Today, we're going way back into the archives to the 1920s and the birth of the "singing" commercial jingle.

When Washburn Crosby (now General Mills) purchased WCCO, they started finding new ways to market a new cereal. It became a radio landmark, the original sung "Wheaties Jingle". 

WCCO is looking back on our 100 years on the air! Today, we're going way back into the archives to the 1920s and the birth of the "singing" commercial jingle. When Washburn Crosby (now General Mills) purchased WCCO, they started finding new ways to market a new cereal. It became a radio landmark, the original sung "Wheaties Jingle".

In 2024, WCCO Radio is celebrating 100 years on the air. We'll look back on some of the most important and entertaining moments from the last century as you heard right here on 830 WCCO Radio!

In 2024, WCCO Radio is celebrating 100 years on the air. We'll look back on some of the most important and entertaining moments from the last century as you heard right here on 830 WCCO Radio!

WCCO Radio:  100 Years

WCCO 100 Days - The Original "Wheaties Jingle"

In 1991, golfer Payne Stewart won the U.S. Open at Chaska's Hazeltine. But eight years later, tragedy struck when a plane carrying Stewart and others crashed in a field near Aberdeen, South Dakota killing everyone on board. WCCO's Bruce Hagevik was on the scene and it's another of our 100 Moments in 100 Years.

(Image: Stewart wins the 1999 U.S. Open at Pinehurst, just months before his tragic death in South Dakota. USA Today Images / © MCT)

In 1991, golfer Payne Stewart won the U.S. Open at Chaska's Hazeltine. But eight years later, tragedy struck when a plane carrying Stewart and others crashed in a field near Aberdeen, South Dakota killing everyone on board. WCCO's Bruce Hagevik was on the scene and it's another of our 100 Moments in 100 Years.
(Image: Stewart wins the 1999 U.S. Open at Pinehurst, just months before his tragic death in South Dakota. USA Today Images / © MCT)

WCCO 100 Days - Payne Stewart Plane Crash

In 1993 the North Stars left for Dallas. But in June of 1997, news came out of St. Paul that the NHL would return to Minnesota as the Minnesota Wild and play at the new Xcel Energy Center beginning in October of 1999. WCCO looks back as we celebrate 100 years with 100 memorable moments! 

(Image: Marian Gaborik of the Minnesota Wild in action against the Anaheim Mighty Ducks in the first game in franchise history. Getty Images / Kellie Landis / ALLSPORT)

In 1993 the North Stars left for Dallas. But in June of 1997, news came out of St. Paul that the NHL would return to Minnesota as the Minnesota Wild and play at the new Xcel Energy Center beginning in October of 1999. WCCO looks back as we celebrate 100 years with 100 memorable moments!  (Image: Marian Gaborik of the Minnesota Wild in action against the Anaheim Mighty Ducks in the first game in franchise history. Getty Images / Kellie Landis / ALLSPORT)<a href="https://www.gettyimages.com/license/720336?adppopup=true"></a><a href="https://www.gettyimages.com/license/646433?adppopup=true"></a>

WCCO 100 Days - The NHL returns to Minnesota

Truly one of the saddest and hardest moments as we look back on 100 years of WCCO Radio. In December of 2012, a man walked into Sandy Hook Elementary School in Newtown, Connecticut, and shot and killed 26 people. 20 of the victims were children between six and seven years old. 

(A police officer stands outside of the entrance to the Sandy Hook School on December 15, 2012 in Newtown, Connecticut. Photo by Spencer Platt/Getty Images.)

Truly one of the saddest and hardest moments as we look back on 100 years of WCCO Radio. In December of 2012, a man walked into Sandy Hook Elementary School in Newtown, Connecticut, and shot and killed 26 people. 20 of the victims were children between six and seven years old. 
(A police officer stands outside of the entrance to the Sandy Hook School on December 15, 2012 in Newtown, Connecticut. Photo by Spencer Platt/Getty Images.)

WCCO 100 Days - The Original "Wheaties Jingle"

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WCCO Radio: 100 Years

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