WCCO Radio:  100 YearsWCCO Radio: 100 Years

WCCO 100 Days - The Original "Wheaties Jingle"

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WCCO is looking back on our 100 years on the air! Today, we're going way back into the archives to the 1920s and the birth of the "singing" commercial jingle.

When Washburn Crosby (now General Mills) purchased WCCO, they started finding new ways to market a new cereal. It became a radio landmark, the original sung "Wheaties Jingle". 

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WCCO Radio: 100 Years

In 2024, WCCO Radio is celebrating 100 years on the air. We'll look back on some of the most importa 
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