WCCO continues its look back on 100 years in celebration of our century on-air.
The origins of WCCO are closing tied to the "mill city" and what became General Mills. And one of those first personalities was the legendary Betty Crocker herself, who was honored by the station in the 1960s as the "Good Neighbor"!
(Image: A staple in kitchens in Minnesota and across the world was he Betty Crocker cookbook and Betty herself. Image courtesy of General Mills.)