Daymond John, founder of FUBU and The Shark Group, tells WCBS 880's Joe Connolly and Neil A. Carousso how his businesses are pivoting to stay afloat and how brands can appeal to customers. He also takes us behind the scenes of the negotiating process on ABC's "Shark Tank."

Photo: Michael Loccisano/Getty Images.

<p>Daymond John, founder of FUBU and The Shark Group, tells WCBS 880's Joe Connolly and Neil A. Carousso how his businesses are pivoting to stay afloat and how brands can appeal to customers. He also takes us behind the scenes of the negotiating process on ABC's "Shark Tank."</p>
<p>Photo: Michael Loccisano/Getty Images.</p>

In the Small Business Spotlight, Joe Connolly sits down weekly with a
successful small business owner for an in depth conversation on how they got
their start and where they are today.

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