The so-called Caitlin Clark Effect appears to be real -- and it's already changing the WNBA in a major way. Tim Hanlon, founder and CEO of the Vertere Group in Chicago, joins Rob Hart on the WBBM Noon Business Hour with the details.

Photo by Brian Spurlock/Icon Sportswire via Getty Images

<p>The so-called Caitlin Clark Effect appears to be real -- and it's already changing the WNBA in a major way. Tim Hanlon, founder and CEO of the Vertere Group in Chicago, joins Rob Hart on the WBBM Noon Business Hour with the details.</p>
<p>Photo by Brian Spurlock/Icon Sportswire via Getty Images</p>

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