This week, we're hanging out on the Copenhagen kitchen of the brilliant "insecure overachievers" behind GANNI.

Married couple Ditte and Nicolaj Reffstrup are the force behind the cult Copenhagen label and they've have made it, according to Vogue, a "stratospheric success" beloved of #GanniGirls all over Instagram. Just don't call it sustainable fashion.

"A brand might do one organic T-shirt and call themselves sustainable," says Nicolaj. "We just do what we do, and try to do better every day."

They say their "mission is simple: We fill a gap in the advanced contemporary market for effortless, easy-to-wear pieces that women instinctively reach for, day in, day out." But they're also mapping their carbon footprint and trialling rental while trying to leave their kids a healthy planet. Oh, an hoping the women will take over soon.

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Find Clare on Instagram and Twitter.

www.thewardrobecrisis.com

 

 

 

This week, we're hanging out on the Copenhagen kitchen of the brilliant "insecure overachievers" behind GANNI.
Married couple Ditte and Nicolaj Reffstrup are the force behind the cult Copenhagen label and they've have made it, according to Vogue, a "stratospheric success" beloved of #GanniGirls all over Instagram. Just don't call it sustainable fashion.
"A brand might do one organic T-shirt and call themselves sustainable," says Nicolaj. "We just do what we do, and try to do better every day."
They say their "mission is simple: We fill a gap in the advanced contemporary market for effortless, easy-to-wear pieces that women instinctively reach for, day in, day out." But they're also mapping their carbon footprint and trialling rental while trying to leave their kids a healthy planet. Oh, an hoping the women will take over soon.
Love the show?
Please consider rating and reviewing, share on social media, and don't forget to hit subscribe!
Find Clare on <a href="https://www.instagram.com/mrspress/">Instagram</a> and <a href="https://twitter.com/MrsPress">Twitter.</a>
<a href="http://www.thewardrobecrisis.com">www.thewardrobecrisis.com</a>
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WARDROBE CRISIS is a fashion podcast about sustainability, ethical fashion and making a difference in the world. Host Clare Press was the first VOGUE sustainability editor, and each week she interviews international guests about the big issues facing the fashion industry. Get to know their personal stories, and be part of the change.

WARDROBE CRISIS is a fashion podcast about sustainability, ethical fashion and making a difference in the world. Host Clare Press was the first VOGUE sustainability editor, and each week she interviews international guests about the big issues facing the fashion industry. Get to know their personal stories, and be part of the change.

Ethical fashion, sustainable fashion, slow fashion and eco fashion!

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