Who’s up for stopping our wasteful ways and reimagining trash as a resource? This week’s guest is proving fashion can be made from entirely from recycled materials.

He is Javier Goyeneche, president and founder of Ecoalf, the Spanish clothing company that pioneers high-tech new materials made from waste.

If you’re a sustainability nerd, you’ve no doubt heard of Ecoalf. It was Spain’s first B-corp and Gwyneth Paltrow is a fan - a few years back she did a collab with them for Goop.

They’ve developed fabrics from used coffee grounds, cotton waste from the cutting room floor, old fishing nets and car tyres and ocean plastic, and they’ve created a cult brand in the process, focused on timeless sporty pieces designed to last.

We’ve all heard of recycled poly made from discarded PET bottles, some even collected from our shorelines and beaches. But Javier set his sights on cleaning up the open ocean. The Ecoalf Foundation has partnered with thousands of fishermen in Spain and Thailand to fish for the ocean plastic that’s turned into Ecoalf’s Upcyle the Oceans yarn. “We’re not a story-telling company, we’re a story-doing company,” says Javier.

This inspiring episode is about what it takes to succeed, and how to harness big ideas. And it’s a call to action: As the Ecoalf shirts say, “There is no Planet B."

Don't forget to subscribe to this podcast in iTunes, and join the conversation on social media. You can find Clare on Instagram and Twitter.

Who&rsquo;s up for stopping our wasteful ways and reimagining trash as a resource? This week&rsquo;s guest is proving fashion can be made from entirely from recycled materials.
He is Javier Goyeneche, president and founder of <a href="https://ecoalf.com/en/">Ecoalf</a>, the Spanish clothing company that pioneers high-tech new materials made from waste.
If you&rsquo;re a sustainability nerd, you&rsquo;ve no doubt heard of Ecoalf. It was Spain&rsquo;s first B-corp and Gwyneth Paltrow is a fan - a few years back she did a collab with them for Goop.
They&rsquo;ve developed fabrics from used coffee grounds, cotton waste from the cutting room floor, old fishing nets and car tyres and ocean plastic, and they&rsquo;ve created a cult brand in the process, focused on timeless sporty pieces designed to last.
We&rsquo;ve all heard of recycled poly made from discarded PET bottles, some even collected from our shorelines and beaches. But Javier set his sights on cleaning up the open ocean. The Ecoalf Foundation has partnered with thousands of fishermen in Spain and Thailand to fish for the ocean plastic that&rsquo;s turned into Ecoalf&rsquo;s Upcyle the Oceans yarn. &ldquo;We&rsquo;re not a story-telling company, we&rsquo;re a story-doing company,&rdquo; says Javier.
This inspiring episode is about what it takes to succeed, and how to harness big ideas. And it&rsquo;s a call to action: As the Ecoalf shirts say, &ldquo;There is no Planet B."
Don't forget to subscribe to this podcast in iTunes, and join the conversation on social media. You can find Clare on <a href="https://www.instagram.com/mrspress">Instagram</a> and <a href="https://twitter.com">Twitter</a>.

WARDROBE CRISIS is a fashion podcast about sustainability, ethical fashion and making a difference in the world. Host Clare Press was the first VOGUE sustainability editor, and each week she interviews international guests about the big issues facing the fashion industry. Get to know their personal stories, and be part of the change.

WARDROBE CRISIS is a fashion podcast about sustainability, ethical fashion and making a difference in the world. Host Clare Press was the first VOGUE sustainability editor, and each week she interviews international guests about the big issues facing the fashion industry. Get to know their personal stories, and be part of the change.

Ethical fashion, sustainable fashion, slow fashion and eco fashion!

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