Prediction markets are rapidly moving from niche curiosity to the center of the financial conversation. Once seen as speculative side bets, they’re increasingly viewed as powerful tools for hedging risk and pricing real-world probabilities — from elections and economic data to public policy decisions. And yet, despite the buzz, 88% of US-based activity still sits squarely in sports markets. So what happens next? Listen to this replay of Bloomberg Intelligence’s webinar from March 17 for a dynamic discussion on the future of this fast-evolving market and why major financial players including ICE, Robinhood, Coinbase and CME are stepping into the arena.