What does it take to build a fashion brand rooted in Indian heritage?

In this episode of Voices For Local, we speak with Gayathri Iyer, the founder of Banarasi Baithak, a homegrown label dedicated to preserving the legacy of Banarasi weaves.

She shares her journey of building the brand across generations, working closely with artisans in Banaras, and adapting traditional craftsmanship for a modern audience.

From the realities of the fashion business to building customer trust, this conversation offers valuable insights into fashion, entrepreneurship, and Indian textiles.

#voicesforlocal #banarasi #indiantextiles #fashionbusiness #handloom

Website link:- 
https://banarasibaithak.com/

What does it take to build a fashion brand rooted in Indian heritage?
In this episode of Voices For Local, we speak with Gayathri Iyer, the founder of Banarasi Baithak, a homegrown label dedicated to preserving the legacy of Banarasi weaves.
She shares her journey of building the brand across generations, working closely with artisans in Banaras, and adapting traditional craftsmanship for a modern audience.
From the realities of the fashion business to building customer trust, this conversation offers valuable insights into fashion, entrepreneurship, and Indian textiles.
#voicesforlocal #banarasi #indiantextiles #fashionbusiness #handloom
Website link:-&nbsp; https://banarasibaithak.com/

The time has come for India’s homegrown brands to shine. Through this podcast series, media personality Monisha Singh Katial takes you on a journey through the galli-mohalle and local high streets of the country to meet the founders of our most incredible up-and-coming brands. On the way, we get to be inspired by their stories, learn something new from their work, pick up some practical advice, check out their unique products, and understand the passionate minds of our Voices For Local.