For this episode of Voices for Local, Monisha makes her way down the Malabar coast to Kerala, to speak to Sreejith Jeevan, the Founder and Head of Design, Rouka. He tells Monisha about how he started to look at a Kasavu sari through a global lens, how he aims to making it relevant in more ways than one, making Indian festivals his muse, and challenging narratives that craft should never change. Sreejith also reveals how the pandemic took him back to his roots while reaching more customers directly.

To check out Rouka’s work, log onto their website shoprouka.com, and follow their journey on Instagram @roukabysreejithjeevan. And to keep up with Monisha Singh Katial, follow her on Instagram @monishasinghkatial. We would love to hear from you and your recommendations for homegrown brands that you think we should feature on our lineup of Voices For Local, so reach out to us @voicesforlocal on Instagram.

CREDITS:

Host: Monisha Singh Katial (Twitter & Instagram)

This is a Maed in India production.

Audio Engineer: Kartik Kulkarni

Audio Editor: Yash Hirave

Creative Director: Mae Mariyam Thomas

Project Manager: Shaun Fanthome

Producer: Husein Haveliwala

For this episode of Voices for Local, Monisha makes her way down the Malabar coast to Kerala, to speak to Sreejith Jeevan, the Founder and Head of Design, Rouka. He tells Monisha about how he started to look at a Kasavu sari through a global lens, how he aims to making it relevant in more ways than one, making Indian festivals his muse, and challenging narratives that craft should never change. Sreejith also reveals how the pandemic took him back to his roots while reaching more customers directly. To check out Rouka’s work, log onto their website <a href="https://shoprouka.com/">shoprouka.com</a>, and follow their journey on <a href="https://instagram.com/roukabysreejithjeevan">Instagram @roukabysreejithjeevan</a>. And to keep up with Monisha Singh Katial, follow her on Instagram <a href="https://www.instagram.com/monishasinghkatial/?hl=en">@monishasinghkatial</a>. We would love to hear from you and your recommendations for homegrown brands that you think we should feature on our lineup of Voices For Local, so reach out to us <a href="https://www.instagram.com/voicesforlocal/">@voicesforlocal on Instagram</a>. CREDITS: Host: Monisha Singh Katial (<a href="https://twitter.com/monishakatial">Twitter</a> & <a href="https://www.instagram.com/monishasinghkatial/">Instagram</a>) This is a <a href="https://www.maedinindia.in/">Maed in India</a> production. Audio Engineer: <a href="https://www.instagram.com/kartik.kulkarni/?hl=en">Kartik Kulkarni</a> Audio Editor: <a href="https://www.instagram.com/yash.hirave_/">Yash Hirave</a> Creative Director: <a href="https://www.instagram.com/maemariyam/?hl=en">Mae Mariyam Thomas</a> Project Manager: <a href="http://www.instagram.com/sfanthome">Shaun Fanthome</a> Producer: <a href="https://www.instagram.com/huseinh7/?hl=en">Husein Haveliwala</a>

The time has come for India’s homegrown brands to shine. Through this podcast series, media personality Monisha Singh Katial takes you on a journey through the galli-mohalle and local high streets of the country to meet the founders of our most incredible up-and-coming brands. On the way, we get to be inspired by their stories, learn something new from their work, pick up some practical advice, check out their unique products, and understand the passionate minds of our Voices For Local.

Voices for Local with Monisha Singh Katial

For this episode of Voices for Local, Monisha makes her way down the Malabar coast to Kerala, to speak to Sreejith Jeevan, the Founder and Head of Design, Rouka. He tells Monisha about how he started to look at a Kasavu sari through a global lens, how...

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