What does it take to build a fashion brand rooted in Indian heritage?

In this episode of Voices For Local, we speak with the founders of Sobariko, a homegrown label known for blending traditional Banarasi fabrics with modern silhouettes.

They share their journey of building a brand from scratch, working with artisans in Banaras, and creating fashion that stands for quality, authenticity, and timeless design.

From the realities of the fashion business to the importance of customer trust, this conversation offers valuable insights for anyone interested in fashion, entrepreneurship, and Indian textiles.

What does it take to build a fashion brand rooted in Indian heritage?
In this episode of Voices For Local, we speak with the founders of Sobariko, a homegrown label known for blending traditional Banarasi fabrics with modern silhouettes.
They share their journey of building a brand from scratch, working with artisans in Banaras, and creating fashion that stands for quality, authenticity, and timeless design.
From the realities of the fashion business to the importance of customer trust, this conversation offers valuable insights for anyone interested in fashion, entrepreneurship, and Indian textiles.

The time has come for India’s homegrown brands to shine. Through this podcast series, media personality Monisha Singh Katial takes you on a journey through the galli-mohalle and local high streets of the country to meet the founders of our most incredible up-and-coming brands. On the way, we get to be inspired by their stories, learn something new from their work, pick up some practical advice, check out their unique products, and understand the passionate minds of our Voices For Local.