Ice cream is simple. Building a brand around it? Not so simple.

In this episode of Voices for Local, we sit down with the founder Meha Agrawal behind Meemee's Ice cream one of India’s most loved new-age dessert brands to understand how a childhood obsession turned into a fast-growing ice cream business.

From starting with a small tabletop machine at home to creating a bite-sized format that stands out in a crowded market, this conversation dives deep into what makes this brand feel different.

We talk about:
•⁠  ⁠Why keeping flavors limited was a strategic decision
•⁠  ⁠How branding and emotion matter as much as taste
•⁠  ⁠The challenges of running a perishable food business
•⁠  ⁠Building a loyal Gen-Z and family audience
•⁠  ⁠Why quality and authenticity can’t be compromised
•⁠  ⁠Lessons for young entrepreneurs entering the food space

This episode is about nostalgia, smart positioning, risk-taking, and turning passion into a scalable brand.

🎙️ Watch till the end to understand how simplicity, strategy, and storytelling can transform even the most familiar product into something unforgettable.

Ice cream is simple. Building a brand around it? Not so simple.
In this episode of Voices for Local, we sit down with the founder Meha Agrawal behind Meemee's Ice cream one of India&rsquo;s most loved new-age dessert brands to understand how a childhood obsession turned into a fast-growing ice cream business.
From starting with a small tabletop machine at home to creating a bite-sized format that stands out in a crowded market, this conversation dives deep into what makes this brand feel different.
We talk about: &bull;⁠ &nbsp;⁠Why keeping flavors limited was a strategic decision &bull;⁠ &nbsp;⁠How branding and emotion matter as much as taste &bull;⁠ &nbsp;⁠The challenges of running a perishable food business &bull;⁠ &nbsp;⁠Building a loyal Gen-Z and family audience &bull;⁠ &nbsp;⁠Why quality and authenticity can&rsquo;t be compromised &bull;⁠ &nbsp;⁠Lessons for young entrepreneurs entering the food space
This episode is about nostalgia, smart positioning, risk-taking, and turning passion into a scalable brand.
🎙️ Watch till the end to understand how simplicity, strategy, and storytelling can transform even the most familiar product into something unforgettable.

The time has come for India’s homegrown brands to shine. Through this podcast series, media personality Monisha Singh Katial takes you on a journey through the galli-mohalle and local high streets of the country to meet the founders of our most incredible up-and-coming brands. On the way, we get to be inspired by their stories, learn something new from their work, pick up some practical advice, check out their unique products, and understand the passionate minds of our Voices For Local.