For a lot of financial services businesses, data got no game. Meanwhile, other industries have found ways to turn data collection and analysis into a serious competitive advantage. Out on the sports field, performance analytics are enabling athletes and coaches to reach peak performance, helping teams win and getting fans closer to the action. In this episode, comedian Olga Koch takes one for the team by asking:

Can data get financial services to the top of their game?

Joining her is Adir Shiffman executive MD of Catapult Sports and Andrew Walsh CEO of financial technology company Iress for a fun and frank chat about the game-changing potential of data. 

What sexy stuff are you doing with data? Tell us at upfront@iress.com. 

Get bonus content from this episode including more from Adir and Andrew plus our guide to doing great things with data on the upfront blog at iress.com/upfront.