Take a quick trip around the online world of financial services, and it gets hard to differentiate one wealth manager or investment bank from the next. There’s a lot of blue. Blue logos. Blue websites. Blue ties. And let’s not forget the men in blue suits!

Upfront asks: Do financial services have to be so predictable?

Michael Gough, Strategy Director at brand and design agency Sparks, and Julia Streets, CEO at Streets Consulting, give us their take on that question. Find out what financial services businesses need to do to become more distinctive and memorable and why connecting with younger, more diverse communities will help the industry solve one of its biggest challenges.

Do you think financial services are predictable? Tell us at upfront@iress.com.

In the mood for more? Get extra content from the episode - including more from our guests plus our free guide to building a financial services business that stands out. Head straight to the Upfront blog: iress.com/upfront.

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