What would Don Draper do to promote financial advice?

Not enough people seek financial advice. Most think it’s only for the wealthy and don’t fully understand all the services a financial adviser can provide.

Sounds to us like a classic marketing problem.

In this episode, comedian Olga Koch is joined by Kevin Chesters, a creative strategist who’s worked at some of the most famous and feared advertising agencies. He has some straight-talking marketing advice to help financial services businesses get noticed.

Visit the Upfront blog -  iress.com/upfront

What would Don Draper do to promote financial advice?
Not enough people seek financial advice. Most think it’s only for the wealthy and don’t fully understand all the services a financial adviser can provide.
Sounds to us like a classic marketing problem.
In this episode, comedian Olga Koch is joined by Kevin Chesters, a creative strategist who’s worked at some of the most famous and feared advertising agencies. He has some straight-talking marketing advice to help financial services businesses get noticed.
Visit the Upfront blog -  <a href="https://www.iress.com/upfront/">iress.com/upfront</a>

Listen up, punks! The award-winning, hard-hitting financial services podcast from Iress is back.

Comedian Olga Koch returns to ask the questions that nobody else is asking in a series of bold and frank conversations that everyone in financial services needs to hear.

Could we close the advice gap by thinking more creatively? Can Homer Simpson get more people interested in financial planning? What would an ex-hacker do to fight rising financial crime? Do we need to completely rethink investing? And just how do we make the financial system better and fairer?

Expect honesty, expect humour. Just don’t expect it to sound like any other financial services podcast.

A new episode releases every two weeks. Subscribe to Upfront so you never miss one. Get in touch at upfront@iress.com and visit the blog at iress.com/upfront.

Upfront is a 10-part series from Iress, the people behind the world-leading financial services software.

Find us on LinkedIn: https://www.linkedin.com/company/iress/ and at www.iress.com

Listen up, punks! The award-winning, hard-hitting financial services podcast from Iress is back.
Comedian Olga Koch returns to ask the questions that nobody else is asking in a series of bold and frank conversations that everyone in financial services needs to hear.
Could we close the advice gap by thinking more creatively? Can Homer Simpson get more people interested in financial planning? What would an ex-hacker do to fight rising financial crime? Do we need to completely rethink investing? And just how do we make the financial system better and fairer?
Expect honesty, expect humour. Just don’t expect it to sound like any other financial services podcast.
A new episode releases every two weeks. Subscribe to Upfront so you never miss one. Get in touch at <a href="mailto:upfront@iress.com">upfront@iress.com</a> and visit the blog at iress.com/upfront.
Upfront is a 10-part series from Iress, the people behind the world-leading financial services software.
Find us on LinkedIn: <a href="https://www.linkedin.com/company/iress/">https://www.linkedin.com/company/iress/</a> and at <a href="http://www.iress.com">www.iress.com</a>

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