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Upfront

Listen up! The award-winning, hard-hitting financial services podcast from Iress is back for Series 3. Emmanuel Asuquo is a financial adviser, TV per 
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Is it getting harder to make customer experience a priority? Most companies say it is a priority, yet 
37% of people think companies prioritise profit, with CX taking a backseat to cost-cutting and inflation.  

In this episode, Emmanuel talks to CX expert Amanda Stevens, who says too many companies are striving to deliver ‘lowball’ customer satisfaction, which is so “1989” compared to the magic that can happen when a business is radically customer-obsessed. 

Tune in as Amanda shares her ‘Five C’s’ framework for building a sustainable and profitable customer experience strategy that will turn your clients into raving fans who talk about you at dinner parties and BBQs.

Click HERE for Amanda Stevens' 'Turning Customers Into Advocates' FREE ebook!

Subscribe to Upfront so you never miss an episode.  

Get in touch at upfront@iress.com

Find us on LinkedIn: www.linkedin.com/company/iress/ and at iress.com/upfront

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Upfront

Listen up! The award-winning, hard-hitting financial services podcast from Iress is back for Series  
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