South Africa faces a 30% tariff on its exports to the United States starting next week, a move expected to cost tens of thousands of jobs after the country failed to secure a trade deal before a deadline set by U.S. President Donald Trump. In an executive order on Thursday, Trump slapped new tariff rates ranging from 10% to 41% on dozens of countries as he seeks to reshape global trade on more favourable terms for the U.S. South Africa has tried for months to negotiate a deal with Washington and offered to buy U.S. liquefied natural gas and invest in US industries in exchange for lower tariffs. But the effort was unsuccessful, even after Pretoria made a last-minute attempt to improve its offer. Trade, Industry and Competition Minister Parks Tau explains. Sakina Kamwendo spoke to Neville Matjie, CEO of Brand South Africa