Radio consumption in South Africa continues to thrive with listenership consistently higher than the global average. According to the Interactive Advertising Bureau (IAB) which is South Africa's Industry Measurement Dashboard. In 2024, not much has changed, however, more South Africans are also tuning into their favourite stations via the internet. SAFMNews Sakina Kamwendo spoke to Chris Borain, IAB board director, head of the audio committee

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