Celebrating 20 years of "Connecting Africa to the World," Meetings Africa 2026 returns this year to the Sandton Convention Centre as a premier catalyst for the continent's business events industry. ​Following a massive R690 million economic contribution in 2025, this year's flagship trade show hosts nearly 300 exhibitors from over 20 African nations and 380+ elite buyers. Beyond the numbers, the event remains a vital platform for innovation and SMME growth, showcasing the collaborative spirit of the African market. Sakina Kamwendo spoke to Thandiwe Mathibela, Acting Chief Marketing Officer at South African Tourism, and Themba Sono. Assistant Account Executive at The Blue Train